CarePICS Announces Rebranding, Affirms Commitment to Next Generation of Healthcare Technology
CarePICS unveils a “new look and feel” to match company’s evolution.
RALEIGH — January 22, 2021 — CarePICS, the leading platform for managing patients with wounds and vascular disease, announced today a rebrand to its visual identity and mission that reflects a deep dedication to its providers and the patients they treat. Coinciding with the unveiling of the new brand, CarePICS launched our updated corporate website focused on highlighting the pathways and platform that can create better care coordination and outcomes for vascular and wound patients. The rebrand solidifies the company’s stance as a cutting-edge telehealth platform poised to take a larger role in the next generation of healthcare technology.
“Our mission is to build a virtual community of providers that collaborate to improve clinical outcomes, remove barriers to care and make a lasting impact on the patients we serve,” said Paul Schubert, CEO of CarePICS, “and our vision is the revolutionize the process of managing patients with wounds and vascular disease. This rebrand is not just cosmetic — we’ve taken this opportunity to evolve and improve our approach in the market overall. We will continue to value our providers and the patients that they treat, as well as committing to the development of our team and the needs of our customers.”
The new CarePICS “cross-camera” logo is an evolution of the company’s previous logo, with a look and feel that reaffirms the company’s commitment to high-quality mobile imagery as a mechanism to support a provider’s overview of their patients. The new typeface and colors bring a renewed focus on who the platform is designed for and how the company sees its role at the intersection of care coordination and imagery.
“This is the first ever revamp of the CarePICS branding. The time was right to modernize, streamline and simplify our brand identity,” said Robertson Williams, Senior Product Marketing Manager, who led the branding redesign.
“Our company already has a footprint in this industry, but as the company evolves, so does the branding that represents it,” added Williams. “The new look and feel is not only current and modern, but continues to reflect the core competencies of our business. Our continuous goal is to grow and change so we can always provide the best solutions for our customers.”